Lindt & Sprüngli, the globally renowned Swiss chocolate brand, has officially opened its new flagship store in London, located beneath the iconic Piccadilly Lights. Marking the occasion, Lindt Global Brand Ambassador and former World No. 1 tennis champion Roger Federer made a surprise appearance to cut the ribbon and welcome chocolate enthusiasts into this extraordinary new space.
Accompanied by Joel Burrows, CEO of Lindt & Sprüngli UK and Ireland, Adalbert Lechner, Group CEO, Ernst Tanner, Executive Chairman, and Lindt Master Chocolatier Stefan Bruderer, Federer delighted fans with a meet-and-greet while Bruderer hosted an exclusive chocolate masterclass.
A Chocolate Paradise in the Heart of London
The unveiling of Lindt’s latest store has been eagerly anticipated since its announcement in November 2024. Now open to the public, the flagship location offers an unparalleled experience for chocolate lovers, featuring indulgent offerings and exclusive products, including:
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The UK’s Largest Lindt Truffle Pick & Mix – The biggest selection of Lindt and LINDOR flavours in the country, offering visitors a chance to handpick their favourites.
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Live Chocolate-Making by Lindt Master Chocolatiers – For the first time in the UK, classically trained chocolatiers will create fresh chocolate in-store.
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The Lindt Choco Barista Experience – A new barista-style offering featuring freshly crafted coffee specialties, indulgent hot chocolates, creamy milkshakes, and Lindt’s signature CREMA GELATA ice cream.
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Exclusive London-Themed Gifts – A premium collection of beautifully designed tins and chocolate packaging inspired by iconic landmarks like Big Ben, Tower Bridge, and the London Eye.
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Personalised Gifting Services – Customers can customise LINDOR truffle boxes, ribbons, and gift tags with assistance from Lindt’s expert gifting concierge team.
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Breathtaking Window Displays – The store welcomes visitors with a stunning London skyline installation made entirely of LINDOR truffles.
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The Return of Lindt Dubai Style Chocolate – Following a sell-out success in December 2024, the viral Dubai-style chocolate a rich combination of pistachio nuts, crunchy Kadayif pastry, and milk chocolate is back on shelves, including at the Piccadilly Circus location.
Celebrating with Exclusive Treats
To mark the opening, the first 200 customers who spend £10 or more will receive an exclusive goodie bag filled with Lindt treats.
Speaking at the event, Roger Federer expressed his excitement: “I’ve had the privilege of representing Lindt for many years, and it’s a joy to be here today to unveil this stunning store. Lindt’s passion for craftsmanship and innovation is truly inspiring, and I hope every visitor enjoys the experience and, of course, the chocolate.”
Adding to this, Joel Burrows, CEO of Lindt & Sprüngli UK and Ireland, said: “This new flagship store marks a significant achievement for Lindt & Sprüngli in the UK, and we are thrilled to open our doors to customers at last. Having Roger Federer here makes this moment even more special. He embodies the Swiss premium quality at the heart of Lindt, and we can’t wait for everyone to experience the magic of Lindt in the heart of London.”
Step Inside a World of Chocolate Delights
Whether indulging in a favourite chocolate, searching for the perfect gift, or immersing in a luxurious chocolate experience, Lindt’s new flagship store at Piccadilly Circus is now open and ready to welcome visitors.