AgeAI, a cutting-edge AI-driven app designed for precise and automated facial age verification, has secured Primary Authority approval from Peterborough & Cambridgeshire Trading Standards. This endorsement provides UK-wide compliance for the app, allowing retailers across the nation to confidently implement its advanced age estimation technology. The approval is a significant step for retailers looking to avoid the pitfalls of selling restricted products to underage customers.
Developed by technology company Privately SA, AgeAI is an innovative solution with impressive accuracy. The app can identify 18–20-year-olds with a 100% success rate in confirming them as under 25, making it highly effective for stores that need to automate age checks for products such as alcohol, cigarettes, vapes, and other restricted items. This not only helps retailers adhere to legal requirements but also ensures they avoid hefty fines and penalties that come from selling inappropriate items to minors.
Enhancing Retail Efficiency and Reducing Friction
Retailers using AgeAI benefit from a smoother, faster age verification process, which significantly reduces the potential for disputes over ID checks. In many cases, manual age checks can lead to awkward or confrontational interactions between store staff and customers. By automating this process, AgeAI helps retailers streamline their operations, reducing bottlenecks at the checkout while maintaining compliance with legal regulations. The app also automates the recording of refusal transactions, making it easier to track and report instances where sales were denied.
“No responsible retailer wants to sell age-restricted products to minors,” said Deepak Tewari, CEO of Privately SA. “The fines for doing so are severe, and repeat offenders risk losing their licences. Peterborough & Cambridgeshire Trading Standards’ approval of AgeAI is a valuable endorsement, giving retailers across the UK a reliable tool for ensuring compliance with the law.”
Proven Performance and Industry Recognition
AgeAI has already undergone rigorous testing, including achieving EAL3 certification, and has been successfully deployed in both Europe and the US. The app is fully compliant with GDPR (UK) regulations, ensuring the highest standards of data protection. Currently, AgeAI is in use in nearly 50 stores across the UK, and its adoption is growing rapidly as retailers recognize the efficiency and accuracy of the app in maintaining compliance with age-related sales laws.
Privately SA developed AgeAI with a strong commitment to protecting minors and providing them with age-appropriate experiences, whether online or in-store. In the past year alone, AgeAI has completed nearly one million age verification transactions in retail environments, demonstrating its effectiveness and value.
Technology That Meets Retail’s Needs
Mark Oliver, Business Hub Manager for Peterborough & Cambridgeshire Trading Standards, said: “In today’s heavily regulated retail environment, providing age-appropriate experiences for minors is crucial. AgeAI is a powerful example of how innovative technology can be leveraged to meet these demands while helping businesses remain compliant with the law.”
As the retail landscape continues to evolve, AgeAI is poised to play an increasingly important role in ensuring responsible sales and preventing underage access to restricted products. With its proven track record and regulatory approval, AgeAI offers retailers across the UK a robust solution for automating the age verification process.
