On September 12, 2024, CLO Virtual Fashion, a global leader in digital 3D garment technology, successfully hosted its Enterprise User Summit in Munich. This exclusive event gathered over 80 representatives from some of Europe’s most prestigious fashion brands, including renowned names like Hugo Boss, adidas, Gucci, Marks and Spencer, Tom Tailor, s.Oliver, Fjällräven, and VAUDE. The attendees ranged from designers and pattern makers to 3D creative leads, all eager to explore how cutting-edge technology is reshaping the fashion landscape.
A Platform for Fashion Innovation and Collaboration
The Munich summit was more than just a gathering; it was a hub of innovation where ideas flowed freely, fostering creativity and collaboration. Participants had the opportunity to engage in a series of expert-led presentations, interactive panel discussions, and hands-on booths that showcased CLO’s advanced tools and technology. These sessions were designed to inspire attendees to rethink the fashion design process and explore how CLO’s ecosystem could enhance their workflows.
CLO’s ecosystem is an all-encompassing digital framework that supports every phase of the clothing design process, from concept to production. It simplifies complex workflows, allowing designers and brands to collaborate efficiently. This year’s event focused on the theme of enhancing collaboration to improve design workflows and boost overall efficiency. By encouraging stronger partnerships and better communication between brands, vendors, and other stakeholders, CLO aims to drive innovation and push the 3D fashion industry forward.
Highlighting Successful Partnerships
A key highlight of the event was a panel discussion featuring success stories from notable professionals working within CLO’s ecosystem. Joana Sousa, 3D Lead at FSM, Jessica Lee, President of Unifi3D, and Pedro Dias, owner of Jadifex, shared their experiences in effectively collaborating with brands and vendors through CLO. Their insights underscored how the platform enables smoother interactions and problem-solving, making the design-to-production process more seamless and efficient.
Intersport’s Transformative Journey
Another standout moment was the presentation by Intersport, a brand that has fully embraced CLO’s digital solutions. Etane Ebako, representing Intersport, shared how CLO’s 3D assets have revolutionised their internal communication, particularly in conveying design concepts to non-creative stakeholders. “Using 3D visuals has been instrumental for us in explaining ideas to buyers who may not have a design background. It has streamlined decision-making and sped up our processes,” Ebako noted. This example highlighted how 3D technology can bridge communication gaps between design teams and decision-makers, enabling quicker, more informed project approvals.
Expanding the 3D Community’s Reach
Lisa Kohlert, VP of Business Development for CLO Europe, expressed her enthusiasm about the success of the summit. She explained that the event’s primary goal was to unite the 3D fashion community across Europe and showcase the power of collaboration in driving innovation. “It’s been truly inspiring to see so many people come together, exchange ideas, and share their success stories. By fostering these connections, we can maximise the impact of 3D technology across the fashion industry,” Kohlert said.
The Future of Digital Fashion Creation
CLO Virtual Fashion’s CEO, Simon Kim, also delivered a keynote address that focused on the future of digital garment creation. Kim emphasised how the rapid digitalisation of the fashion industry, accelerated by the disruptions of the pandemic, has led companies to recognise the immense value of digital assets. “We’re in an era where the question is not if, but how much your digital garments are worth,” Kim remarked, encouraging fashion brands to explore the economic potential of fully integrating 3D technology into their operations.
The CLO Virtual Fashion User Summit in Munich was a significant milestone in the company’s mission to revolutionise the fashion industry through digitalisation. By prioritising collaboration, efficiency, and innovation, CLO continues to lead the charge in transforming how fashion is designed and produced.
