Craft Irish Whiskey, an award-winning brand known for its premium, rare Irish whiskey expressions, has entered an exclusive partnership with Soho Whisky Club, the iconic private club located within The Vintage House in Soho, London. This collaboration brings together the artistry and heritage of Irish whiskey with the vibrancy of London’s premier whiskey venue, marking a significant step in revitalising whiskey culture in the city.
The partnership introduces a fresh new look for Soho Whisky Club, with a sleek redesign and a luxurious cigar terrace, creating a sophisticated and welcoming environment for members and guests. Together, they are set to offer an unparalleled whiskey experience, featuring Craft Irish Whiskey’s full portfolio and exclusive, unreleased expressions in a setting tailored for connoisseurs.
Showcasing the Rare Craft of Irish Whiskey
Craft Irish Whiskey has established itself as a pioneer in premium Irish spirits, gaining worldwide acclaim for producing some of the rarest and most distinguished Irish whiskey expressions. In 2022, the brand made waves at the World Whiskies Awards, where it claimed the top prize for its inaugural release, The Devil’s Keep, a single malt that captured global attention. Since then, Craft Irish Whiskey has accumulated accolades, standing out as one of the industry’s fastest-growing names. This partnership with Soho Whisky Club represents Craft Irish Whiskey’s commitment to fostering appreciation for quality whiskey within London’s dynamic cultural hub.
At the revamped Soho Whisky Club, patrons will enjoy exclusive access to the full Craft Irish Whiskey collection for the first time, including special releases and limited editions not available elsewhere. The range includes notable expressions like The Taoscán and The Donn, two celebrated whiskies that have become popular in Michelin-starred restaurants across the UK and Ireland for their unique flavour profiles and exceptional craftsmanship.
Experience The Taoscán and The Donn
Among Craft Irish Whiskey’s unique offerings are The Taoscán and The Donn, each renowned for their meticulous production and layered flavour. The Taoscán, the world’s first Port & Chestnut-finished single malt whiskey, is celebrated for its complex, full-bodied profile with hints of dark fruit and toasted nuts, drawing from a blend of mature stock aged in American and Spanish barrels. In contrast, The Donn marries whiskeys aged in ex-Bourbon, Tawny Port, Hungarian Oak, and PX sherry casks, delivering a rich, deep finish. This exceptional whiskey was named World’s Best Irish Whiskey at the 2023 Global Spirits Masters, further cementing Craft Irish Whiskey’s reputation for quality.
Enhancing Whiskey Culture in London
“The relaunch of Soho Whisky Club is more than a facelift; it’s about reigniting a passion for whiskey culture in Soho and beyond,” said Jay Bradley, Founder and Master Blender of Craft Irish Whiskey. “We’re proud to bring our passion for whiskey to this venue, where we can celebrate craftsmanship and community. The world’s finest whiskies should be enjoyed in a setting that matches their quality, and Soho Whisky Club provides the perfect blend of luxury and accessibility.”
Soho Whisky Club Custodian Tony McGeever added, “As we continue to evolve, it’s essential to partner with brands that align with our dedication to quality and innovation. Craft Irish Whiskey exemplifies this spirit, blending tradition with a forward-thinking approach to whiskey. Together, we’re setting a standard that honours whiskey’s rich heritage while looking toward its future.”
A Partnership Shaping Whiskey’s Legacy
Craft Irish Whiskey’s presence at Soho Whisky Club brings a new level of exclusivity and accessibility to London’s whiskey community. This partnership provides an elevated tasting experience that combines the best of both Irish and international whiskies within a modern, sophisticated setting. As the club continues to evolve, this collaboration underscores its position as a must-visit destination for London’s whiskey enthusiasts.