Duckhams, the iconic British motor oil brand established in 1899, proudly introduces Mike Bewsey as its new Chief Executive Officer (CEO). This significant move comes as the brand marks its 125th anniversary, underscoring a period of expansion and transformation.
Mike Bewsey Takes the Helm
Mike Bewsey, an accomplished executive with extensive experience in the lubricant industry, will lead Duckhams through its next chapter. Bewsey’s extensive career includes previous positions as Sales & Marketing Director at Comma Oil and Business Unit Director at Moove Europe. He has also served as Chairman of the Verification of Lubricant Specifications (VLS) and is currently President of the United Kingdom Lubricants Association (UKLA).
Bewsey expressed his enthusiasm about joining Duckhams, stating: “Duckhams is a brand with a rich history and a deep connection with both mechanics and motorists. Our relaunch in 2018 has been met with enthusiastic support from distributors and partners in the UK, Europe, the Middle East, and Asia. We are now present in 27 countries, doubling our global reach over the past year. The 125th anniversary is a remarkable milestone and provides us with a strong platform to celebrate our legacy and look forward to future growth.”
A Legacy of Innovation
Duckhams has been at the forefront of lubrication technology for over a century. Founded by Alexander Duckham, the company introduced pioneering products such as revolutionary process oils in the 1920s and Europe’s first multigrade oil in 1951. These innovations significantly advanced lubrication technology and established Duckhams as a leader in the industry.
The company has a storied history in motorsports, sponsoring notable drivers and teams over the decades. From Jackie Ickx’s F1 Race of Champions win in 1974 to Ari Vatanen’s World Rally Championship victory in 1981, Duckhams’ involvement in motorsports has cemented its reputation for high performance. Recently, Duckhams sponsored Dan Cammish and Adam Smalley in the Porsche Carrera GB Cup and the OR BRIC Superbike 2023 champions in Thailand.
New Leadership Team
Bewsey’s appointment follows the addition of Rajat Moitra as Global Chief Marketing Officer and Chris Clarkson as Global Technical and Procurement Officer at Duckhams. The new leadership team brings extensive experience and is well-positioned to drive the company’s strategic goals forward.
“With this new leadership team in place, we are well-positioned to build on our rich heritage and drive innovation, aiming to further strengthen our market presence and elevate our product offerings,” Bewsey added.
Performance
As Duckhams celebrates its 125th anniversary, the company continues to uphold its commitment to providing high-performance engine oils, combining tradition with cutting-edge technology. Its products are designed for both passenger and commercial vehicles and are available in 27 countries across Europe, the Middle East, and Asia.
Duckhams continues to honour its legacy while embracing the future, ensuring that its products meet the evolving needs of drivers worldwide.
