A Visionary Beginning in Trieste
In 1884, Lionello Stock embarked on a remarkable journey that would eventually establish one of Europe’s most enduring spirits companies. Armed with funds from his father and guided by a shared vision with his friend Carlo Camise, Stock saw an opportunity that others overlooked. Observing barrels of Dalmatian wine being shipped to France, he recognised the logistical challenges faced by the French Cognac region due to the phylloxera crisis and realised that cognac could be distilled locally.
This insight led to the founding of the Distilleria a vapore Camis & Stock on 26 December 1884. The company’s flagship product, Cognac Stock Medicinal, offered not only indulgence but also a perceived health benefit. This clever marketing tactic resonated with conservative elements of society, making the product especially popular among women and expanding its appeal across diverse consumer groups.
Navigating Historic Challenges
The early 1900s marked a period of rapid expansion for Stock Spirits, propelled by Lionello Stock’s innovative business acumen. With products that aligned perfectly with global socio-economic changes, the company quickly rose to prominence. By the 1920s, Stock Spirits had become one of the largest spirits producers in Europe, offering a wide array of high-quality products.
The 1930s saw the introduction of Brandy Stock 8, originally branded as 1884 Cognac Fine Champagne. This iconic product continues to be enjoyed by consumers today, demonstrating the company’s ability to produce enduring classics. However, global turmoil brought significant challenges. While Stock successfully expanded into Austria, Czechoslovakia, Hungary, and other nations after the First World War, the Second World War caused widespread disruptions.
Despite these hardships, Lionello Stock’s strategic foresight and strong foundations ensured the company’s survival. His legacy endured even after his passing in 1948, as his family and future generations took the reins.
Post-War Rebirth and Dynamic Growth
In 1949, Stock S.p.A. emerged as the new face of the company, signalling a fresh start. Embracing modern marketing techniques, including radio and television, Stock Spirits reached wider audiences and firmly established itself as an industry leader. Expanding into new markets and broadening its product offerings, the company continued to flourish throughout the mid-20th century.
The late 20th century ushered in a transformative period. Acquired by Germany’s Eckes A.G. in 1995, the company became Eckes & Stock GmbH. Subsequent ownership changes, including its acquisition by American fund Oaktree Capital Management in 2007 and equity fund CVC Capital Partners in 2021, brought strategic investments and global growth.
By 2008, the merger with Polish producer Polmos Lublin formed the Stock Spirits Group. Recent acquisitions, such as Polmos Bielsko-Biala in Poland, Borco in Germany, and Clan Campbell in France, have further strengthened its portfolio.
140 Years of Excellence and Innovation
In 2024, Stock Spirits celebrates its 140th anniversary, marking an extraordinary legacy of resilience and innovation. Today, the company operates in nine European countries, employs over 1,800 people, and boasts more than 80 brands sold across 50 nations. With eight production facilities and a reputation for producing exceptional spirits, Stock Spirits remains a leader in the industry.
Lionello Stock’s vision and determination serve as a testament to the power of ingenuity and persistence. From its humble beginnings in Trieste to its global success, Stock Spirits continues to inspire and thrive.