The XXV Festival del Habano commenced with an extraordinary Welcome Evening, marking the 150th anniversary of Romeo y Julieta, one of the most prestigious brands of Habanos, S.A. The exclusive Salón de Protocolo Cubanacán in Playa was transformed into a captivating venue, welcoming 1,200 guests, including distributors, experts, distinguished personalities, and devoted aficionados. The evening exuded a romantic ambience reminiscent of Venice, with striking red hues symbolising the passion behind Romeo y Julieta. Guests were treated to an immersive experience that combined history, artistry, and the unmistakable essence of fine Cuban cigars.
A Grand Unveiling: Romeo y Julieta Amantes
The highlight of the evening was the world premiere of Romeo y Julieta Amantes (53 ring gauge x 153 mm length), a cigar designed to commemorate this milestone anniversary. This exclusive release embodies the brand’s rich legacy and commitment to excellence, ensuring its tradition endures. The Sobresalientes factory name vitola introduces distinctive dimensions, further enhancing the uniqueness of this launch.
With a medium-strength profile and the signature Romeo y Julieta blend, Amantes is crafted to appeal to both seasoned connoisseurs and new enthusiasts. During the presentation, Jorge Pérez Martel, Vice President of Sales at Habanos, S.A., elaborated on its exclusivity, stating, “Romeo y Julieta Amantes is available in two formats: an elegant box of 20 Habanos for collectors and aficionados, and a special edition of five Habanos, ideal as a gift.” The latter was exclusively pre-sold to attendees of the Welcome Evening.
Before unveiling the highly anticipated Romeo y Julieta Amantes vitola, Habanos, S.A. Co-Presidents Maritza Carrillo González and Luis Sánchez-Harguindey Pardo de Vera addressed the attendees. They emphasised the significance of this 150-year journey and expressed gratitude to aficionados, distributors, and industry professionals for their unwavering commitment to the brand and the broader Habanos community. The evening served as a testament to the enduring impact of Romeo y Julieta, a name that has become synonymous with premium Cuban cigars.
Honouring Industry Excellence: Habanos Awards Nominees
During the evening, the nominees for the 2024 Habanos Awards were announced. These prestigious accolades recognise influential figures in the Habanos industry. The nominees include:
- Business Category: Alain Proietto, Sami Alrayhani, and Luca Borla
- Communication Category: José Andrés Colmena, Aleksandar Spitic, and Alexandre Groom
- Production Category: Reynier Lázaro Rojas Medina, Roberto Sánchez Esquivel, and Linnel Marrero Turiño
The winners will be revealed during the Gala Evening, the grand conclusion of the Festival. These awards celebrate individuals who have significantly contributed to the success and prestige of the Habanos industry, further cementing its global appeal.
A Fusion of Music and Art
The Welcome Evening showcased an exceptional artistic programme, featuring prominent Cuban and international performers. The lineup included Trío Tradicional Feeling, Rakatán with its mesmerising black light show, and the renowned Yarima Blanco, a leading figure in traditional Cuban music. Additionally, pianist Ernesto Oliva and his ensemble, the mime company Cuerpo, and the legendary Orquesta Aragón, an undisputed icon of Cuban music, delivered captivating performances that enriched the event. The fusion of live music, visual art, and theatrical elements created an unforgettable atmosphere, heightening the sense of celebration.
As the XXV Festival del Habano progresses, the global cigar community eagerly anticipates further celebrations, exclusive launches, and tributes to the enduring legacy of Habanos, S.A. The 150th anniversary of Romeo y Julieta marks a momentous occasion, reinforcing the brand’s unwavering dedication to craftsmanship, tradition, and excellence. This milestone not only celebrates the past but also sets the stage for the future of one of the world’s most revered cigar brands.