Pure Electric Invites Community Investment
Pure Electric, a trailblazing e-scooter company founded by Adam Norris, the father of Formula One star Lando Norris, is offering an extraordinary chance for consumers to invest in the future of urban mobility. This new initiative marks a pivotal moment in the company’s journey, opening doors for community investors to contribute to the evolution of transportation.
Crowdfunding Campaign Launches with Strong Backing
The company is launching a groundbreaking crowdfunding campaign with a target to raise substantial funds from the public. This move builds on the impressive £70 million in investment secured to date. Pure Electric’s robust track record includes strategic partnerships with elite global brands such as McLaren. The micro-mobility market, anticipated to reach $360 billion by 2030, stands to benefit significantly from Pure Electric’s forward-thinking approach.
Successful Collaborations and Product Highlights
Pure Electric’s debut collaboration with McLaren achieved remarkable success, with the inaugural product line selling out in just 90 minutes. The company also made a notable impression at Paris Fashion Week 2023 with a collaboration featuring renowned designer Stella McCartney. These milestones not only highlight Pure Electric’s innovative product offerings but also its ability to forge influential partnerships that enhance brand visibility.
Adam Norris’s Commitment to Growth
Adam Norris, celebrated for his achievements with companies like Hargreaves Lansdown, has invested £60 million of his personal funds into Pure Electric. The company reported a turnover exceeding £20 million in its previous financial year. Norris is now inviting e-mobility enthusiasts to join him in accelerating Pure Electric’s growth through this exciting crowdfunding opportunity. This investment campaign is designed to engage a wide audience and build a community of supporters who are passionate about the future of sustainable transportation.
Flagship Products and Expansion
Pure Electric’s flagship e-scooters, including the highly acclaimed Pure Flex model, represent the pinnacle of innovation in urban transport. These scooters are engineered for optimal performance and stylish design, drawing on Adam Norris’s extensive knowledge of vehicle dynamics from his Formula One background. The company’s products offer not only superior performance but also a commitment to sustainability and elegance.
Operating in nine countries with over 800 retail locations, including major chains such as Curry’s, Halfords, and FNAC, Pure Electric is scaling its operations efficiently through a distributor-first model. This strategy helps to minimise market-entry costs and maximise growth potential. With a substantial £10 million investment in research and development, Pure Electric is poised to become a global leader in the e-mobility sector.
A Vision for Urban Mobility
Adam Norris, founder and CEO of Pure Electric, commented: “In both Formula One and business, the strength of the team is paramount. Our crowdfunding campaign is not just about raising capital; it’s about fostering a community of investors who share our vision to transform urban mobility.
Urban areas, which are home to 4.4 billion people, grapple with costly, polluting, and inconvenient transportation options. Our beautifully designed and innovative products are integral to the e-mobility revolution, providing a sustainable and enjoyable solution to these pressing issues of congestion and pollution.”
Attention from High-Profile Figures
The campaign has attracted considerable attention from notable figures in both business and sports, further endorsing Pure Electric’s ambitious vision and growth potential. This heightened interest underscores the company’s impact and the transformative potential of its products in the e-mobility landscape.
