Expanding Customisation and Style in Eyewear
IOLLA, the forward-thinking eyewear brand, is marking its 10th anniversary with its most ambitious product expansion yet. Known for its stylish and accessible designs, the brand is introducing new sunglasses, custom tint options, and an updated brand vision—giving customers more ways to express their personal style through eyewear.
A Decade of Style and Innovation
Since launching in 2015, IOLLA has redefined the eyewear industry with a focus on quality, affordability, and design. Over the past decade, the brand has built a loyal following in Scotland, Manchester, and beyond, challenging industry norms and setting new standards in fashion-forward eyewear.
“For the past ten years, we’ve been on a mission to make eyewear stylish, high-quality, and accessible,” said Stefan Hunter, Founder and CEO of IOLLA. “Innovation has always been at our core, and with this latest launch, we’re giving our customers even more freedom to personalise their look with custom tinted lenses.”
Introducing New Tinted Lenses and Sunglasses
IOLLA’s latest collection offers an expanded range of eyewear customisation, featuring:
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Five new coloured tints for a bold, statement look
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Four new gradient lens options for a sleek, modern finish
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34 new frames across 12 brand-new models
With this expansion, customers can now customise their eyewear like never before choosing bespoke tints for any IOLLA frame to perfectly match their style.
“This launch is a response to our customers’ desire for more options and greater self-expression,” said Kirsty Humpherson, IOLLA’s Marketing Manager. “Our new tints and sunglasses showcase our commitment to continuous innovation and customer-focused design.”
Affordable Luxury: Keeping Prices Accessible
Despite broadening its product range, IOLLA remains committed to its accessible pricing model. Regular sunglasses continue to be priced at £85, with prescription lenses and full custom tinting available for an additional £20. Even as costs rise across the industry, IOLLA has maintained its pricing for the past three years ensuring high-quality, stylish eyewear remains within reach.
“Keeping our prices stable while expanding our offerings is something we’re proud of,” added Stefan. “With strategic adjustments to custom tint pricing, we’re improving choice, availability, and overall value for our customers.”
Why Custom Tints Matter
Custom-tinted lenses are more than just a fashion statement they offer practical benefits too. Coloured tints can enhance contrast, reduce glare, and improve visual clarity in different lighting conditions. Whether customers prefer a bold pop of colour or a subtle gradient effect, these lenses add both function and personality to their eyewear.
With IOLLA’s new collection, customers can now tailor their eyewear to fit their lifestyle, whether for everyday wear, outdoor activities, or a stylish evening look. This level of personalisation reflects the brand’s ongoing commitment to innovation and meeting the evolving needs of its customers.
Looking Ahead: The Future of IOLLA
As IOLLA enters its second decade, the brand remains focused on innovation, simplicity, and staying closely connected with its community.
“We wouldn’t be here without our customers’ support over the past ten years,” Stefan continued. “Their feedback drives us to keep evolving and creating better eyewear experiences. We’re excited for what’s next and can’t wait to celebrate this milestone together.”
Celebrate the Launch
To mark this exciting new chapter, IOLLA invites customers to join the celebration on March 29th and 30th. Experience the latest collection, explore custom tint options, and be part of IOLLA’s next era of eyewear innovation.