Pan-European Initiative Brings Customised Rewards and Enhanced Customer Experience
LG Air Solution Europe, the HVAC division of LG Electronics, has unveiled LG All Stars, an innovative loyalty programme tailored to meet the specific needs of HVAC installers across Europe. This groundbreaking platform aims to foster a dynamic community of professionals while providing tangible rewards and valuable resources, underscoring LG’s commitment to building stronger partnerships and enhancing customer satisfaction.
Expanding Across Europe
The LG All Stars programme spans 12 countries, including France, Italy, Germany, Austria, Poland, the Netherlands, Belgium, Spain, Serbia, Bulgaria, Greece, Portugal, and the Czech Republic. Designed for seamless accessibility, the platform is available through a user-friendly mobile app and desktop portal, enabling participants to engage effortlessly with its features.
Tailored Benefits and Engagement Opportunities
Participants in the programme can accumulate points with every purchase or product scan, which can then be redeemed for a range of benefits, including digital gift cards, exclusive physical products, and branded merchandise. With four membership tiers—Standard, Bronze, Silver, and Gold—participants unlock progressively greater rewards and services as they advance.
The platform’s unique challenges and competitions, offered throughout the year, aim to create a spirit of friendly rivalry among industry professionals, boosting engagement and fostering collaboration.
Empowering Installers with Tools and Training
Beyond rewards, LG All Stars provides HVAC professionals with access to:
- Comprehensive product resources: Detailed technical information, best practices, and relevant legal documents.
- Skill-building opportunities: Online and in-person training sessions to help professionals refine their expertise.
- Extended warranties and exclusive discounts: Elevating the value of purchases and ensuring peace of mind.
- Direct assistance and feedback channels: Streamlined communication for user support and suggestions.
These features are designed to optimise customer experiences while helping installers grow their skills and expand their professional networks.
Intuitive and Interactive Platform
The LG All Stars app has been crafted with an emphasis on simplicity and functionality. Key features include:
- Easy product registration: Customers can scan barcodes with their phone cameras to instantly log purchases into LG’s CRM system.
- Personalised dashboards: Users can track purchase histories, accumulated points, and membership tier progress.
- Localized, multilingual support: Ensuring accessibility and relevance across the participating countries.
Celebrating a “Work Hard, Play Hard” Spirit
The LG All Stars programme captures the sportsmanlike spirit often associated with the HVAC industry. By combining professional development with engaging competitions, LG reinforces its “Life’s Good” brand ethos, promoting a balanced approach to work and leisure.
Roadshow Launch: LG HVAC on the Road
To promote the LG All Stars programme, LG Air Solution Europe is embarking on a pan-European roadshow. The LG HVAC on the Road tour will visit over 70 distributor sites across Europe, running through December. This initiative aims to connect with industry professionals directly, bringing the benefits of the programme to life while showcasing LG’s wider HVAC solutions.
A New Era for HVAC Customer Relations
With the launch of LG All Stars, LG Air Solution Europe is setting a new benchmark in HVAC customer engagement. By merging cutting-edge technology, professional growth opportunities, and rewarding experiences, the programme exemplifies LG’s dedication to innovation and excellence in customer relations.