A Legacy of Speed, Style, and Innovation in Racing Gear
PUMA and Scuderia Ferrari HP commemorate two decades of a trailblazing partnership that has reshaped motorsport apparel and performance gear. Since 2005, this collaboration has fused cutting-edge technology with dynamic style, leaving a lasting mark on Formula 1 and beyond. This milestone is not just a reflection of past success but a vision for the future, as both brands continue to push the boundaries of innovation in racing.
Two Decades of Excellence on the Track
The partnership between PUMA and Scuderia Ferrari HP has witnessed some of the most iconic moments in Formula 1 history. Over the years, Ferrari has cemented its place as a powerhouse in motorsport, with legendary drivers such as Kimi Räikkönen and Charles Leclerc making history in PUMA-engineered racewear. The synergy between PUMA’s advanced materials and Ferrari’s relentless pursuit of perfection has led to groundbreaking advancements in driver performance and comfort.
To celebrate this remarkable 20-year journey, PUMA and Scuderia Ferrari HP hosted an exclusive event at the prestigious ASGT Building in Maranello, Italy. This venue, home to Ferrari’s HyperCar team and historic vehicles, provided the perfect backdrop for an evening that brought together motorsport legends and industry pioneers.
A Star-Studded Celebration of Racing Heritage
The event was graced by some of the biggest names in racing, including Lewis Hamilton, Charles Leclerc, Jean Alesi, Giancarlo Fisichella, and Toni Vilander. Guests had the opportunity to reflect on two decades of achievements while looking ahead to the future of motorsport. The highlight of the evening was a panel discussion featuring Hamilton and Leclerc, hosted by racing driver and presenter Vicky Piria. They shared their insights on the evolution of racing and how innovation continues to drive the sport forward.
Additionally, PUMA unveiled a special replica collection dedicated to the 20-year collaboration. This exclusive line pays tribute to the pioneering spirit of both brands, merging high-performance racewear with streetwear influences to bring fans closer to the action.
Pushing the Boundaries of Motorsport Innovation
Maria Valdes, Chief Product Officer at PUMA, underscored the importance of this enduring alliance: “For the past twenty years, PUMA has led the way in motorsport innovation, collaborating with Scuderia Ferrari HP to develop high-performance gear tailored to the evolving needs of modern racing. As motorsport evolves, so does our commitment to redefining speed, precision, and style.”
PUMA’s dedication to motorsport extends beyond the racetrack, bringing Ferrari’s unmistakable DNA to lifestyle apparel and footwear collections. From professional racewear to fan merchandise, the partnership continues to blend high-performance technology with bold design.
Thomas Josnik, Vice President of Motorsport at PUMA, reaffirmed the brand’s vision: “Motorsport has always been part of PUMA’s identity, and our collaboration with Ferrari is a testament to our pursuit of excellence. We have revolutionised racewear innovation, setting new industry standards that will define the next generation of motorsport apparel.”
Looking Ahead: The Next Chapter in Racing Innovation
Scuderia Ferrari HP Team Principal Frédéric Vasseur highlighted the significance of this partnership: “PUMA has been an integral part of our journey, contributing to our team’s success both on and off the track. Over the years, we have evolved together, continuously challenging technological and design limits to support our pursuit of victory. We are excited for what the future holds as we continue to innovate and redefine motorsport.”
As the motorsport landscape shifts with advancements in technology and sustainability, PUMA and Scuderia Ferrari HP remain committed to driving progress. This 20th anniversary serves as both a reflection of past achievements and a launchpad for future breakthroughs in racing performance and design.
The next chapter promises to be faster, bolder, and more groundbreaking than ever before.