Data-Driven Insights into the UK’s Speeding Hotspots
Quartix Ltd, a leader in vehicle tracking and telematics, has unveiled the UK’s most notorious roads for speeding, using advanced data analytics from its SafeSpeed database. This comprehensive data-driven analysis pinpoints locations where drivers frequently exceed the speed limit, with the M6 Toll near Birmingham leading the list, followed closely by the M61. The insights not only highlight speeding trends but also offer invaluable data to help improve road safety and reduce accident rates.
The Quartix SafeSpeed Database: A Unique Tool for Safer Roads
The SafeSpeed database is part of Quartix’s cutting-edge fleet tracking system, trusted by over 35,000 businesses worldwide. Designed to assess driving behaviour across a vast network of roads, the database captures the relative speeds of thousands of drivers daily. By factoring in both the designated speed limit and the average speed of other vehicles on each road, Quartix’s driver scores give fleet managers a clearer picture of driving practices. Known as the Relative Speed Score, this metric accounts for road-specific conditions, making it particularly beneficial for rural or challenging routes where driving at the speed limit may not always be the safest choice.
Identifying Risk Zones on UK Roads
Using 663 million anonymised data points, Quartix has built an extensive overview of the UK’s speeding trends. By analysing this information, Quartix can identify areas where speeding is consistently high, revealing risk zones for road users. On the M6, for instance, data showed that 46% of vehicles were driving above the 70 mph limit between junctions T6 and T5. Similarly, 40% of vehicles exceeded the speed limit near junction 6 on the M61. Such data, derived from over 7,000 and 16,000 samples respectively, provides a compelling view into the country’s speeding habits.
Insights from National Highways on Proactive Safety Management
Mark Cartwright, Head of Commercial Vehicle Incident Prevention at National Highways, emphasises the value of Quartix’s insights for fleet safety. “The kind of rich data that businesses can pull from systems such as Quartix’s SafeSpeed feature is invaluable. Speed significantly contributes to collisions and increases their severity,” Cartwright notes. These insights enable companies to take proactive steps to improve driver safety, reduce accident rates, and ultimately protect lives.
Leveraging SafeSpeed Data to Improve Fleet Safety
The data collected by Quartix is essential for business owners managing fleet vehicles, especially in sectors where driver safety is paramount. By using SafeSpeed data, fleet operators can enhance safety protocols, identify high-risk behaviour, and take steps to mitigate potential risks. This actionable data allows fleet managers to implement a range of safety-focused initiatives, such as:
- Targeted Training Programs: Educating drivers on safe driving practices that align with specific high-risk areas.
- Enhanced Safety Measures: Reinforcing safety policies by integrating real-time speed monitoring and control measures within vehicles.
- Cost Savings and Efficiency: Promoting safer driving practices reduces the likelihood of accidents, resulting in fewer repairs, lower insurance costs, and improved fuel efficiency.
The Strategic Benefits of SafeSpeed
Quartix’s SafeSpeed database offers a significant strategic advantage for fleet operators looking to minimise risks associated with high-speed driving. By analysing detailed insights from the database, businesses can ensure their drivers are adhering to safer practices, thus safeguarding not only the fleet but also the broader public. SafeSpeed’s unique ability to contextualise speed within specific road conditions helps create a more accurate representation of safe driving, benefiting both urban and rural transport networks.
As Quartix continues to innovate, the company’s focus on safety and data-driven insights positions it as a critical player in the telematics industry, supporting safer roads and better driving habits across the UK.