As Diwali, the festival of lights, draws near, Rampur Distillery brings its spirit of celebration to one of the world’s most iconic locations Times Square, New York City. This year, Rampur Distillery shines a spotlight on its renowned Indian Single Malt Whisky and launches its Jugalbandi collection series, featuring Jugalbandi #5 and #6, set to debut in the United States in 2025. The display reflects Rampur’s rich heritage, underscoring its global expansion and commitment to sharing India’s whisky craftsmanship with the world.
Celebrating Diwali and Tradition with Global Expansion
“Happy Diwali from all of us at Rampur Distillery!” expressed Mr. Sanjeev Banga, President of International Business at Radico Khaitan. “As we celebrate this vibrant festival of light, unity, and new beginnings, it is an honor to showcase our award-winning Indian Single Malt Whisky in the heart of Times Square.” This display embodies our pride in India’s heritage and our commitment to expanding our global presence. Together, let’s embrace the Diwali spirit and look forward to a prosperous year ahead!”
Since its debut on the international whisky scene in 2016, Rampur has made significant strides with its flagship Rampur Select, renowned for its rich flavor profile and masterful craftsmanship. This Diwali, Rampur Distillery celebrates the accolade recently awarded to its Rampur Asava whisky, named the Best World Whisky 2023 by the prestigious John Barleycorn Awards. This recognition underscores Rampur’s dedication to quality and innovation in the whisky industry, strengthening its reputation as a leader in Indian whisky-making.
Expanding the Luxury Portfolio: A Toast to New Beginnings
To further enhance its premium whisky offerings, Rampur Distillery has crafted a diverse portfolio that showcases the essence of Indian artistry in whisky-making. Each expression is a testament to the distillery’s attention to detail and commitment to excellence. The latest addition, Rampur Barrel Blush, continues this tradition, blending classic techniques with contemporary influences to create a unique and memorable whisky experience.
Mr. Kunal Madan, Vice President of International Business at Radico Khaitan, adds, “Happy Diwali! We’re delighted to celebrate the season with our customers around the world. Rampur Barrel Blush is a new expression that perfectly embodies Diwali’s essence, celebrating new beginnings and heritage. Just as Diwali signifies joy and renewal, this whisky invites you to share warm moments with loved ones. Its intricate flavors complement the season’s spirit, making it an ideal choice to toast to prosperity and cherished memories. Cheers to family, festivities, and togetherness!”
A World of Flavour: The Distinctive Rampur Whisky Range
With a range of premium expressions, Rampur Distillery continues to appeal to whisky enthusiasts globally. Each whisky reflects Rampur’s dedication to flavor innovation and craftsmanship, from classic favorites to new additions that pay homage to India’s vibrant culture. The current Rampur offerings include:
- Rampur Select – The flagship whisky that introduced Rampur’s expertise to the world.
- Rampur Double Cask – A blend of Indian and American oak barrels, providing a unique flavor profile.
- Rampur Asava – The acclaimed expression that recently earned the title of Best World Whisky 2023.
- Rampur Barrel Blush – A celebration of new beginnings, offering flavors suited to Diwali’s warmth.
- Rampur Jugalbandi Series – Featuring the new Jugalbandi #5 and #6, set to launch in the US in 2025.
- Sangam World Malt – A fusion of global malts that exemplifies Rampur’s international appeal.
This Diwali, Rampur Distillery’s lighting of Times Square not only celebrates India’s cultural heritage but also represents a milestone in its journey to bring Indian whisky to a global audience. With each expression, Rampur continues to redefine what it means to craft luxury Indian whisky for whisky lovers worldwide.