Shonan Beauty Clinic, a division supported by SBC Medical Group Holdings Incorporated (Nasdaq: SBC), has unveiled a pioneering translation app tailored for medical aesthetics staff. Alongside, the full-scale implementation of its “Inbound-Focused Clinics” initiative aims to elevate Japan’s status as a premier destination for medical tourism.
Capitalising on Medical Tourism’s Growth
The global medical aesthetics market is experiencing unprecedented growth, with projections showing a compound annual growth rate (CAGR) of 12.17% from 2024, reaching a market size of $212.5 billion by 2032. Asia, with its advanced healthcare systems and reputation for cutting-edge aesthetics, is a leading driver of this growth.
Japan, in particular, is becoming a hub for international patients seeking high-quality medical aesthetics, drawn by the country’s innovative treatments and renowned hospitality. Shonan Beauty Clinic (SBC), a key player in the sector, already welcomes over 10,000 inbound patients annually, with inquiries exceeding 20,000. While China remains the largest source of patients, interest from English-speaking regions is growing rapidly. Recognising these trends, SBC Medical is positioning itself as a global leader in medical tourism by expanding its operational capacities and introducing transformative solutions to enhance the patient experience.
Addressing Language Barriers with a Revolutionary Translation App
One of the most significant challenges in medical tourism is effective communication. To address this, SBC Medical has developed a state-of-the-art translation app specifically tailored for medical aesthetics. Unlike generic translation tools, this app is designed to handle specialised medical terminology with precision, ensuring accurate and clear communication between staff and patients.
Currently supporting English and Chinese, the app enables smoother consultations, detailed pre-treatment discussions, and greater patient confidence. By eliminating language barriers, it enhances patient trust and ensures that every international visitor receives comprehensive and personalised care. Future plans include extending language support to other key markets and rolling out the app across all SBC clinics nationwide, cementing Japan’s reputation as a leader in accessible healthcare.
Expanding the “Inbound-Focused Clinics” Initiative
To meet the rising demand, SBC has designated three flagship locations – Shinjuku Main Clinic, Shinbashi-Ginza Clinic, and Osaka Umeda Clinic – as “Inbound-Focused Clinics.” These clinics feature dedicated English- and Chinese-speaking concierges, who ensure seamless communication and provide exceptional service to international patients.
Beyond these flagship locations, SBC plans to expand the initiative to major cities, including Yokohama, Nagoya, Sendai, and Sapporo. The expansion is expected to significantly boost patient accessibility and experience. By the year’s end, SBC aims to double its inbound patient volume to 20,000, underlining its commitment to serving the global medical tourism market.
Redefining Medical Tourism as a Cultural Experience
SBC Medical’s vision goes beyond delivering cutting-edge aesthetic treatments. The company aims to create a unique experience that combines healthcare, beauty, and culture, exemplifying Japan’s dedication to innovation and hospitality.
By integrating advanced medical aesthetics with Japan’s warm cultural traditions, SBC is redefining medical tourism as part of the country’s broader “beauty infrastructure.” This initiative not only supports the growth of Japan’s medical tourism industry but also contributes to regional development and economic revitalisation.
SBC’s mission of “delivering beauty beyond medicine” sets new standards in the global medical aesthetics market, inspiring patients worldwide to seek transformative, confidence-boosting treatments in Japan.