AI-Driven Scams Take Centre Stage at Mobile World Congress
At Mobile World Congress (MWC) 2025, ScamAdviser, a global leader in scam prevention, partnered with GASA (Global Anti-Scam Alliance) to address the rising threats posed by AI-driven scams. The GASA x ScamAdviser Fireside Chat brought together industry leaders to discuss the latest scam trends, the role of fintech and telecom sectors in tackling fraud, and how AI is transforming scam prevention.
ScamAdviser, based in Amsterdam, Netherlands, leverages cutting-edge AI and an extensive global database to enhance its website risk rating technology. As scams evolve from basic malware to deepfake-driven fraud, the need for advanced scam detection and cross-industry collaboration has never been greater.
Understanding the Threat: The Rise of AI-Powered Scams
With cybercriminals increasingly using artificial intelligence to create sophisticated scams, fintech and telecom industries have become primary targets. Deepfake technology, phishing schemes, and fraudulent financial transactions are becoming harder to detect, requiring businesses to adopt AI-driven solutions to stay ahead of these threats.
How AI is Transforming Scam Prevention
AI-powered scams are not just limited to phishing emails and fraudulent websites. They now include:
- Voice cloning scams, where AI mimics real voices to deceive individuals into sending money or revealing personal information.
- Deepfake scams, where manipulated videos are used to impersonate executives or public figures, tricking businesses into making fraudulent transactions.
- AI-enhanced phishing, where scam emails and messages are more convincing, using real-time data to target victims effectively.
These scams are becoming so sophisticated that traditional fraud detection methods are struggling to keep up. That is why AI-powered scam detection solutions like those developed by ScamAdviser are essential in helping businesses and individuals stay protected.
During the discussion, Boice Lin, Chief Business Officer of ScamAdviser, highlighted the growing concerns:
“The digital scam landscape is evolving at an unprecedented pace. Fintech and telecom operators are on the front lines of these attacks. To combat them, we must leverage AI-driven scam detection and intelligence-sharing to build a proactive global defense.”
Jorij Abraham, Managing Director of GASA, reinforced the urgency of collective action: “Scams are increasingly linked to organised crime, including human trafficking and financial fraud. Cross-industry cooperation is essential to disrupt these operations. At GASA, we are developing a worldwide anti-scam network to strengthen partnerships and drive real, scalable solutions.”
ScamAdviser’s Role in Strengthening Scam Detection
To help businesses combat online fraud, ScamAdviser provides Anti-Scam Intelligence (ASI) solutions, which companies can integrate via API and SDKs. These solutions improve fraud detection and help mitigate risks in:
- Website Security – Assessing domain trustworthiness to prevent online scams.
- Financial Risk Analysis – Protecting fintech platforms from fraud.
- Consumer Data Protection – Ensuring safe communication and transactions.
ScamAdviser’s technology is already widely used across e-commerce, cybersecurity, and financial services. Google also incorporates ScamAdviser’s TrustScore ratings, helping consumers assess merchant credibility.
The Role of Fintech and Telecom Industries in Scam Prevention
With fraudsters using AI to bypass security measures, fintech and telecom operators must take proactive steps to strengthen scam prevention. Advanced analytics, AI-powered fraud detection, and enhanced verification measures are crucial in identifying suspicious activity before financial losses occur.
Telecom operators, in particular, play a significant role in preventing scams that exploit mobile communication channels. SIM swapping, SMS phishing (smishing), and fraudulent calls are common tactics used by scammers to deceive individuals and gain access to sensitive accounts. Integrating ScamAdviser’s intelligence solutions can help telecom firms identify and block such fraudulent activities in real time.
Strengthening Industry Collaboration Against Scams
The fireside chat at MWC 2025 reinforced the importance of cross-sector partnerships to combat financial crime. ScamAdviser and GASA reaffirmed their commitment to:
- Enhancing AI-powered scam detection.
- Facilitating intelligence-sharing across industries.
- Strengthening fintech and telecom security.
By promoting real-time fraud intelligence and advanced scam prevention tools, ScamAdviser continues to drive innovation in global cybersecurity.