Revolutionary Pet Nutrition Arrives in the UK
British pet owners seeking high-quality, ethically produced halal-certified cat food will soon have a pioneering new choice. Hurayra HALAL Pet Food, the UK’s first HMC halal-certified premium pet food brand, is preparing to launch its flagship product a premium dry cat food in May, with high-quality wet food following later in the year.
A New Standard in the Pet Food Industry
Hurayra Pet Food is the brainchild of Yorkshire-based entrepreneur Aihtsham Rashid, who identified a significant gap in the market for halal-certified pet nutrition. As a cat owner himself, Rashid was frustrated by the absence of high-quality, ethically sourced halal pet food. Determined to address this need, he embarked on a two-year journey to develop a brand that upholds the highest nutritional, ethical, and halal standards.
“As a pet owner, I wanted to ensure that my cat’s food aligns with my values without compromising on quality,” said Aihtsham Rashid. “After years of dedicated research, collaboration with pet nutritionists, and overcoming industry challenges, we are proud to introduce the UK’s first premium halal-certified cat food. Hurayra is here to redefine pet nutrition with integrity, quality, and ethical responsibility.”
Premium Ingredients with Ethical Sourcing
Hurayra’s cat food is formulated in partnership with veterinary professionals and pet nutritionists to deliver optimal health benefits. Made from ethically sourced, high-quality ingredients, the food is free from grain, wheat, and soybean fillers, ensuring a nutritious and balanced diet for cats. Adhering to strict halal guidelines, the product provides a wholesome and ethical choice for pet owners who prioritise both their pet’s well-being and their values.
Additionally, Hurayra Pet Food incorporates environmentally conscious packaging. All products are packaged using recyclable materials, reinforcing the brand’s commitment to sustainability while maintaining affordability and premium quality.
Personalised Nutrition for Cats
Hurayra’s innovative approach extends beyond just premium ingredients. Customers will be able to purchase the dry cat food exclusively from the brand’s website, where they can input their cat’s details, such as weight and dietary needs, to receive a personalised feeding plan. This tailored approach ensures that each cat receives the appropriate portion and nutritional balance.
“Pet owners no longer have to choose between ethical standards and high-quality nutrition,” Rashid added. “Hurayra Pet Food allows them to provide their cats with a diet that is both nutritious and halal-certified, without any compromise.”
A Vision for Change
Aihtsham Rashid is no stranger to breaking new ground. When a small Muslim community in Stornoway, Scotland, sought to establish the island’s first mosque, he stepped in to lead the effort, resulting in the construction of the first mosque in the Outer Hebrides a landmark project that gained international recognition. Now, with Hurayra Pet Food, he is once again challenging industry norms, bringing innovation and inclusivity to the pet food sector.
His vision for Hurayra is clear: to create a pet food brand that embodies his core values of quality, integrity, and ethical responsibility, while offering a trustworthy, high-standard option for pet owners.
Availability and Pre-Registration
Hurayra’s dry cat food will be available exclusively through the company’s website, starting in May. Pet owners can now register online to be among the first in the UK to receive this groundbreaking product. The company also offers a flexible purchasing model, allowing customers to subscribe for regular deliveries or make one-time purchases according to their pet’s needs.