Rebranding Represents a Major Milestone
Kohler Energy has officially rebranded as Rehlko (pronounced REL-co), marking a significant milestone in the company’s distinguished history of over 100 years. This rebranding reflects a new phase for the company, renowned for delivering innovative and resilient energy solutions that provide crucial independence, agility, and security to mission-critical infrastructure, facilities, and residential environments.
Transition to Independent Operation
Rehlko will operate as an independent enterprise, having transitioned to a stand-alone business in May 2024, following Platinum Equity’s acquisition from Kohler Company. As the majority owner, Platinum Equity will steer Rehlko’s future, with Kohler Company remaining a valued investment partner. This transition highlights Rehlko’s dedication to upholding its legacy while embracing a fresh, independent identity in the energy sector.
A Name that Reflects Heritage and Vision
Brian Melka, Chief Executive Officer of Rehlko, stated: “We are thrilled to embark on this new journey with the Rehlko brand. This rebranding is not just about a new name but about celebrating our rich heritage and our forward-looking vision. The name Rehlko, derived from the six letters of Kohler, signifies reliability, resolve, reinvention, and resilience—qualities that have been integral to our mission and will continue to guide us as we tackle the evolving energy needs of our clients.”
Commitment to Comprehensive Energy Solutions
Rehlko remains committed to offering a broad range of advanced energy solutions. This includes power generation, energy storage, and renewable energy technologies. Rehlko’s extensive portfolio features prominent sectors including Power Systems, Engines, Uninterruptible Power, Home Energy, Clarke Energy, Curtis Instruments, and Heila Technologies.
By the end of 2024, Kohler Power Systems and Kohler Engines will officially adopt the Rehlko brand, marking a significant step in the rebranding process.
Innovative Rebranding Strategy
Francis Perrin, Chief Brand and Sustainability Officer at Rehlko, emphasised the significance of the rebranding. The shift to Rehlko represents more than a mere change in name; it is a testament to our 100-plus years of heritage and a bold move towards a sustainable energy future. The Rehlko name positions us as a leader in energy innovation and resilience. It underscores our commitment to providing customers with reliable, controlled energy solutions. Our new brand is designed to be more focused and purpose-driven than ever before.”
Launch Events and Marketing Campaign
Brian Melka is set to unveil the new Rehlko brand at the Fast Company Innovation Festival on September 17th. The company will also launch its new corporate website, Rehlko.com, in the near future. To support this rebranding, Rehlko will undertake a multi-faceted marketing campaign, including a targeted advertising initiative with the theme “Resilience is Reinvention.” This campaign will feature prominently in top-tier business and trade industry media publications. Additionally, Rehlko will continue its collaboration with global communications and branding agencies, The Weber Shandwick Collective and FutureBrand, to enhance the brand launch and design efforts.
Expanding Global Presence
Headquartered in Wisconsin, Rehlko will sustain its operations across more than 100 locations worldwide, spanning the Americas, Asia, Europe, the Middle East, and Africa. This extensive global presence will support the company’s mission to lead the industry in energy solutions and innovation, further solidifying its position as a key player in the energy sector.
