Historic Broadcast Agreement to Bring Polo to Millions Across the Indian Subcontinent
USPA Global, the organisation behind the renowned U.S. Polo Assn. brand, has announced an exciting new multi-year broadcast partnership with Star Sports, India’s leading sports network and part of Disney’s extensive network family. This strategic collaboration is spearheaded by Global Polo Entertainment (GPE), the broadcasting arm of USPA Global, and officially launched in October.
Pioneering New Audiences for Polo in India
This partnership represents a significant move to promote the sport of polo in India and surrounding regions. With millions of sports fans in India, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka, the collaboration aims to deliver high-quality polo content to a wide and diverse audience. Polo enthusiasts will now be able to enjoy thrilling matches and gain more exposure to the sport, alongside U.S. Polo Assn.’s globally recognised brand. The move also complements existing partnerships with other major sports networks, including ESPN and beIN Sports.
A Key Strategic Move for U.S. Polo Assn.
J. Michael Prince, President and CEO of USPA Global, spoke about the importance of this new venture, saying, “This association with Star Sports is a pivotal part of our strategy to engage directly with fans and consumers in one of our fastest-growing markets. U.S. Polo Assn. is already a leader in men’s casualwear in India, and this partnership strengthens our mission to promote polo worldwide.” By combining sport and lifestyle branding, USPA Global aims to create a deeper connection with consumers and polo fans alike across the Indian subcontinent.
Exciting New Polo Content on Star Sports
The partnership begins with the award-winning series Breakaway, a program that highlights the world of polo through in-depth, story-driven episodes. Fans will have the opportunity to watch exclusive coverage of prestigious polo tournaments, women’s polo, and international matches. Featured figures include U.S. Polo Assn.’s Global Brand Ambassador His Highness Maharaja Sawai Padmanabh Singh of Jaipur, and other celebrated players like Hope Arellano, Adolfo Cambiaso, and Jeta Castagnola. Indian polo will also take centre stage, with the Jaipur Team and its rich history being prominently featured.
Arvind Fashions and U.S. Polo Assn.’s Indian Expansion
As U.S. Polo Assn.’s brand licensee in India, Arvind Fashions Ltd. plays an integral role in this partnership. Shailesh Chaturvedi, CEO and Managing Director of Arvind Fashions, commented on the significance of the collaboration: “This is a proud moment for us to see polo, a sport deeply rooted in Indian tradition, brought to such a wide audience. U.S. Polo Assn. has a powerful connection with Indian consumers, and this partnership helps us bring the excitement of polo to a new generation of fans.”
Polo Joins the Ranks of India’s Leading Sports Broadcasts
Aligning with Star Sports positions U.S. Polo Assn. in India’s vibrant sports broadcasting landscape. Star Sports is known for covering major sporting events, including the Tata Indian Premier League (IPL), Premier League Football, and Wimbledon. The introduction of polo to the network’s portfolio marks a new chapter in diversifying sports entertainment for viewers across India.
Harry Griffith, Head of Acquisition and Syndication at Star Sports, stated, “We’re thrilled to include polo as part of our diverse sports coverage. It’s a sport with a rich history, and we’re eager to share its dynamic action with a broader audience. Partnering with USPA Global allows us to bring more exciting sports content to millions of homes.”
